Category Archives: Column

Choco privacy dilemma: Are you too sweet?

If you are constantly hearing how sweet you are – be aware: it could be literal truth! Your face or even whole body can be 3D printed in chocolate form but will it be sweet to you to, that’s a whole new story…

Image courtesy of KitKat
Image courtesy of KitKat

Would you like to lick and bit choco-stick or lollipop version of Beyonce? Or you prefer such sweets in Robert Pattinson‘s look and feel? Or both? Or what ever you prefer…

Well, 3D printers are going to make your fantasy come true.

But it also means that somebody will be able to 3D print you in chocolate not just for fantasy but also to make profit out of your personal identity.

Or even to 3D print you in plastic or other materials to make a mask or a doll that resembles you for use in illegal activities.

Do you still think that’s sweet?

This disruptive innovation will first hit companies that create tangible, three-dimensional objects that are no longer immune to the risks of file sharing that the music and film industries have dealt with for more than a decade according to San Francisco law firm Morrison & Foerster.

It will impact personal identity brands and question privacy laws in next decade or so. It will question right-of-publicity.

“A bobble-head doll of your favorite athlete or actor could be yours at the click of a button, with no control by or compensation to the celebrity whose image is being misappropriated”, said Craig Whitney, a senior litigation associate at Morrison & Foerster.

And we aren’t talking about distant future.

Since 2012. in Tokyo, New York (in London also) and South Africa you can 3D print yourself and get pocket-size mini-me copy starting from $260 (price is dropping constantly).

In Tokyo it’s a regular service just like taking photo at professional.

We are talking about even bigger trend in the next few years. Patent for 3D printing has expired and tech companies are heading towards mass production of 3D printers.

For now privacy industry is just thinking of new solutions for 3D printing industry.

They could be sweet.

New valuables in the Digital age

There is lot of online petition these days but one makes you wonder what are you missing from your pocket and you would never-ever think of it as a value.

Image courtesy of Idea go /
Image courtesy of Idea go /

As of today international online petition A stand for democracy in digital age which was started by 562 authors, including 5 Nobel Prize laureates, from over 80 countries gained 178 thousand supporters. Not so impressive numbers compared to 7,1 billion people living on Earth according to US Census Bureau. But we are talking about authors i.e. creative people who are among those who are creating the biggest value in digital age.

Let’s consider who are these authors. Five Nobel Prize Winners who signed are Orhan Pamuk, J.M. Coetzee, Elfriede Jelinek, Günter Grass and Tomas Tranströmer. And on the petition page you can find that among the signatories are also Umberto Eco, Margaret Atwood, Don DeLillo, Daniel Kehlmann, Nawal El Saadawi, Arundhati Roy, Henning Mankell, Richard Ford, Javier Marias, Björk, David Grossman, Arnon Grünberg, Angeles Mastretta, Juan Goytisolo, Nuruddin Farah, João Ribeiro, Victor Erofeyev, Liao Yiwu and David Malouf.

There are others but this group here that consist of 24 names already is worth millions of dollars and their valuables are not only creative masterpieces that they made but also their tools which enabled that to do so.

Their tools are not only their brains but also their personal environments in which their are creating. And what better describes that than – their privacy.

According to Wikipedia, privacy is the ability of an individual or group to seclude themselves or information about themselves and thereby reveal themselves selectively. The boundaries and content of what is considered private differ among cultures and individuals, but share basic common themes.

Just think what would you need to do to create software that can mimic a Nobel Prize winning author’s (like Orham Pamuk’s) writing. Would it be enough to absorb everything that he has written so far or would that software be much more persuasive if it would be enriched by his private information? Isn’t that his digital identity?

Although online petition A stand for democracy in digital age is in its nature a political initiative, I on the other hand am not interested in it in that sense. I care about its other value.

We share the same message: state surveillance of personal data is theft.

My message is even brother:  surveillance of personal data is theft.

And the reason is that personal data are your valuables. This is so not only because in digital age your privacy is integral part of your digital identity, but is also a tool, even something that you can call goods in economic sense, that only you have and that is enabling you to be uniquely creative.

Personal data have economic value and that is one of the pillars of privacy industry and new valuables in the digital age.